CHANEL
— J12 Moonphase
CHANEL
— J12 Moonphase
CHANEL — J12 Moonphase
Client: Hi-Res!
Brand: CHANEL
Client: Hi-Res!
Brand: Chanel
Client: Hi-Res!
Brand: Chanel
Client: Hi-Res!
Brand: Chanel
When Hi-ReS! London approached Ars Thanea to collaborate together on an interactive showcase for the launch of Chanel’s new J12 timepiece collection, we could barely sit still. Featuring hyper-realistic 3D graphics and cinema-quality animation in a tranquil journey to the stars and back, the Moonphase project created for Chanel was a perfect challenge for our team of in-house artists and animators.
When Hi-ReS! London approached Ars Thanea to collaborate together on an interactive showcase for the launch of Chanel’s new J12 timepiece collection, we could barely sit still. Featuring hyper-realistic 3D graphics and cinema-quality animation in a tranquil journey to the stars and back, the Moonphase project created for Chanel was a perfect challenge for our team of in-house artists and animators.
When Hi-ReS! London approached Ars Thanea to collaborate together on an interactive showcase for the launch of Chanel’s new J12 timepiece collection, we could barely sit still. Featuring hyper-realistic 3D graphics and cinema-quality animation in a tranquil journey to the stars and back, the Moonphase project created for Chanel was a perfect challenge for our team of in-house artists and animators.
When Hi-ReS! London approached Ars Thanea to collaborate together on an interactive showcase for the launch of Chanel’s new J12 timepiece collection, we could barely sit still. Featuring hyper-realistic 3D graphics and cinema-quality animation in a tranquil journey to the stars and back, the Moonphase project created for Chanel was a perfect challenge for our team of in-house artists and animators.
When Hi-ReS! London approached Ars Thanea to collaborate together on an interactive showcase for the launch of Chanel’s new J12 timepiece collection, we could barely sit still. Featuring hyper-realistic 3D graphics and cinema-quality animation in a tranquil journey to the stars and back, the Moonphase project created for Chanel was a perfect challenge for our team of in-house artists and animators.
Using the vastness of the universe as a backdrop for the cyclical phases of the moon, and ebb and flow of time, our ambition with this campaign was to take visitors on a journey to the stars and back and to choreograph this epic journey around a premium experience for describing the collection timepieces.
Using the vastness of the universe as a backdrop for the cyclical phases of the moon, and ebb and flow of time, our ambition with this campaign was to take visitors on a journey to the stars and back and to choreograph this epic journey around a premium experience for describing the collection timepieces.
Using the vastness of the universe as a backdrop for the cyclical phases of the moon, and ebb and flow of time, our ambition with this campaign was to take visitors on a journey to the stars and back and to choreograph this epic journey around a premium experience for describing the collection timepieces.
Using the vastness of the universe as a backdrop for the cyclical phases of the moon, and ebb and flow of time, our ambition with this campaign was to take visitors on a journey to the stars and back and to choreograph this epic journey around a premium experience for describing the collection timepieces.
Using the vastness of the universe as a backdrop for the cyclical phases of the moon, and ebb and flow of time, our ambition with this campaign was to take visitors on a journey to the stars and back and to choreograph this epic journey around a premium experience for describing the collection timepieces.
At the heart of the production was an interactive cinematic video unlocking the watch’s features and beauty as well as providing high-end 3D assets for later use in collateral web and print ads.
At the heart of the production was an interactive cinematic video unlocking the watch’s features and beauty as well as providing high-end 3D assets for later use in collateral web and print ads.
Credits
Credits
Production: Ars Thanea
Executive Creative Director: Peter Jaworowski
Animation Director: Karol Kolodzinski
Lead 3D Artist: Pawel Szklarski
Animation: Patryk Habryn, Artur Szymczak
3D Artists: Anna Mierzejewska, Piotr Nowacki, Patryk Habryn
VFX Artist: Patryk Habryn
Compositing: Karol Kolodzinski
Production Director: Marcin Molski
Agency: Hi-ReS!
Director: Florian Schmitt
Edit: Hi-ReS!
We would love to keep you updated
We would love to keep you updated
We would love to keep you updated
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