The goal was to show an impact that a single voice, shared on LinkedIn, can have. Our team created a CG animation basing on an idea of Rube Goldberg machine – a sophisticated mechanism which uses a chain reaction to accomplish a simple task in a bit more complicated manner.
We started with drawing the general concept of the ball’s trajectory and designing all interactions it triggers along the way: gliding, hitting, bouncing etc. Later on, to make it more fun, we played with rhythmicity and dynamics, switching the pace of the ball and reversing the directions, so it takes some unexpected twists and catches one’s eye till the very end.
The goal was to show an impact that a single voice, shared on LinkedIn, can have. Our team created a CG animation basing on an idea of Rube Goldberg machine – a sophisticated mechanism which uses a chain reaction to accomplish a simple task in a bit more complicated manner.
We started with drawing the general concept of the ball’s trajectory and designing all interactions it triggers along the way: gliding, hitting, bouncing etc. Later on, to make it more fun, we played with rhythmicity and dynamics, switching the pace of the ball and reversing the directions, so it takes some unexpected twists and catches one’s eye till the very end.
The goal was to show an impact that a single voice, shared on LinkedIn, can have. Our team created a CG animation basing on an idea of Rube Goldberg machine – a sophisticated mechanism which uses a chain reaction to accomplish a simple task in a bit more complicated manner.
We started with drawing the general concept of the ball’s trajectory and designing all interactions it triggers along the way: gliding, hitting, bouncing etc. Later on, to make it more fun, we played with rhythmicity and dynamics, switching the pace of the ball and reversing the directions, so it takes some unexpected twists and catches one’s eye till the very end.
The goal was to show an impact that a single voice, shared on LinkedIn, can have. Our team created a CG animation basing on an idea of Rube Goldberg machine – a sophisticated mechanism which uses a chain reaction to accomplish a simple task in a bit more complicated manner.
We started with drawing the general concept of the ball’s trajectory and designing all interactions it triggers along the way: gliding, hitting, bouncing etc. Later on, to make it more fun, we played with rhythmicity and dynamics, switching the pace of the ball and reversing the directions, so it takes some unexpected twists and catches one’s eye till the very end.
Client: LinkedIn Creative Studio
Senior Creative Director: Jared Freeden
Associate Creative Director: Audra Tan
Art Director: Tufan Guzeloglu
Senior Producer: Kayla Graffam
Production: Ars Thanea
Executive Creative Director: Peter Jaworowski
Director: Marcin Gibowski
Co-Directors: Adam Torczyński, Mikołaj Valencia
CG Supervisor: Mikołaj Valencia
Production Lead: Marta Król
Producer: Ania Pietrzak
Art Director: Marcin Gibowski, Adam Torczyński, Maciej Mizer
Animatic: Marcin Gibowski, Adam Torczyński
3D Artist: Mateusz Król, Peter Tarka
Animation: Jean Pierre Le Roux, Marcin Gibowski
Compositing Artist: Łukasz Stolarski
Edit: Adam Torczyński
Sound design: Halo Productions
We would love to keep you updated
We would love to keep you updated
We would love to keep you updated
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marta.krol@arsthanea.com
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